As the pioneers of this trend, tech companies are hiring more remote workers every day. The reason for this is that remote work has many favorable effects on employee morale, and thus work efficiency. Here are 5 reasons why remote work will benefit your software business as well.
90% of startups fail. They mostly fail because of the lack of market need. That’s why it’s crucial to validate your product ideas before allocating resources to a software project that is destined to fail. ☞ Here are 5 steps to a successful software pre-sale to validate your product ideas beforehand.
To build and run a successful software business comes with a lot of responsibility with regard to business management. We go through a number of substantial business tips for software vendors and developers for building a successful software business.
Software marketing is how you can improve customer perception to create a compelling brand. Without marketing, even the most sophisticatedly developed software would surely fail. Because, that is the customer demand that really defines success and brings off a business.
Even though great products sell themselves, they do not literally. In this post, we go through some of the most essential aspects of selling great software products online.
Companies of all sizes are undergoing a digital transformation to stay ahead of their areas of business. Adopting to such a trend, many entrepreneurs and professionals today are taking to set up businesses for selling digital products online.
Software vendors often spend so much time thinking about engineering the product that they completely neglect the marketing and sales facet of the launch. In the early stages of growth, most especially, software pricing is one of the most critical aspects of any tech start-up.
You don’t necessarily have to have an Amazon-sized bank account to come up with creative ideas and strategies that enhance your brand. There are plenty of things that a small software business can do to develop a strong brand identity.
Positive user experience (UX) is what holds you separate from your competition. Only by integrating the fundamentals of UX such as user interface (UI), usability, visual design and design for functionality, you can drastically improve your customers’ journey.
Your software product has finally hit the market. Now, you want to reach out to more customers to generate new leads and increase sales. Here are 7 sales and marketing tips for software companies to reach out to new customers and boost sales.