Software marketing is how you can improve customer perception to create a compelling brand. Without marketing, even the most sophisticatedly developed software would surely fail. Because, that is the customer demand that really defines success and brings off a business.
When it comes to marketing, no matter what your product is, software or an app, content is king. You do not want your leads to feel like they are “sold” something along their customer journey. You need to organically attract prospects and customers through relevant and helpful content. Blogs are a great way to accomplish that, and they produce excellent results as coupled with the right email marketing strategy.