You don’t necessarily have to have an Amazon-sized bank account to come up with creative ideas and strategies that enhance your brand. There are plenty of things that a small software business can do to develop a strong brand identity.
Positive user experience (UX) is what holds you separate from your competition. Only by integrating the fundamentals of UX such as user interface (UI), usability, visual design and design for functionality, you can drastically improve your customers’ journey.
Your software product has finally hit the market. Now, you want to reach out to more customers to generate new leads and increase sales. Here are 7 sales and marketing tips for software companies to reach out to new customers and boost sales.
When it comes to marketing, no matter what your product is, software or an app, content is king. You do not want your leads to feel like they are “sold” something along their customer journey. You need to organically attract prospects and customers through relevant and helpful content. Blogs are a great way to accomplish that, and they produce excellent results as coupled with the right email marketing strategy.
Cloud is just a metaphor for the Internet. It provides the most practical way to access your data, servers and storage through online accessibility. Cloud-based services come with substantial benefits that you and your software company can take advantage of. As companies of all shapes resort to cloud-based solutions, going cloud would be a wise decision in an overly competitive market and determine the fate of your product.
You have created your product that you truly believe in. But to make sure your efforts pay off, you need to implement the right selling strategies that will lead you to inevitable success. These 9 great tips will help you monetize your software, apps, games or any other digital product.